diff --git a/site/templates/images.hbs b/site/templates/images.hbs
index 00aec40..fd421c4 100644
--- a/site/templates/images.hbs
+++ b/site/templates/images.hbs
@@ -1,12 +1,12 @@
 {{#if tag}}
 <h1>images tagged {{tag}}</h1>
-<p><a href="/images/">View all images</a></p>
+<p><a href="/images/">view all images</a></p>
 {{else}}
 <h1>images</h1>
-<p><a href="/i/tags">View image tags</a></p>
-<p><a href="rss.xml">RSS Feed</a></p>
+<p><a href="/i/tags">view image tags</a></p>
+<p><a href="rss.xml">rss feed</a></p>
 {{/if}}
-<h3>Page {{page}}/{{page_max}}</h3>
+<h3>page {{page}}/{{page_max}}</h3>
 {{#if previous}}
 <a href="./{{previous}}">previous page</a>
 {{/if}}